Hello all,

As many of you already know, the ATC staff joined Terry Sturgeon last weekend at the Tampa expo and he wound up selling all of his MWG rods (35 off the rack and 8 more ordered). I spoke to Terry yesterday and his sales have shot through the roof. SINCE THE SHOW ENDED ON SUNDAY NIGHT, HE HAS SOLD 48 MORE MICROWAVE RODS IN JUST OVER A WEEK. So far that is a total of 91 rods in a week and a half!!! That is truly amazing!! The word is spreading about this system to the consumer level and the general fishing public is completely on board if they have the chance to take the Microwave Challenge.

I keep posting these updates because I hope that everyone here will understand that the Challenge works to help sell rods. The fact of the matter is this; a custom rod builder who is not giving the Microwave Challenge is missing a chance for rod sales and is only hurting their own business. If the end consumer will buy it, why not offer it. We have proven that the end consumer will buy it if presented properly.

I am always available to answer any question or help in any way that I can. If you are interested in giving the Microwave Challenge and seeing for yourself how effective it is, please contact me. I would be more than happy to take everyone through the step by step process on how to give the Microwave Challenge and help everyone sell rods before the manufacturers get their hands on them.

At American Tackle, we believe the Microwaves are the future. Take the Challenge and join us.

Ben Stein
American Tackle

This past Saturday I bought a set of your Microwave guides to put on a new build for myself. One of my fishing buddies bought the butt guide for me to change it out on one of his rods. I did that and delivered the rod this morning. A bunch of old guys meet every morning to exercise at a senior citizen center. After the exercise routine we usually visit and drink a cup of coffee. Most ot the guys there are fishermen. So today I showed them my friend's rod with the new gude. There was a lot of interest and they wanted to know why they had not seen the Microwaves on rods in the stores. I assured them that soon they will.

I have my Microwave Challenge rods done. Everyone at the Michigan Rod Builders Round Up will be taking the challenge!!!

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Super Tight Lines......Don

Not knowing, what is the challenge??

The challenge..... casting a rod wrapped with a standard "cone of fight" guide set up, then having them cast and feel the difference with a rod set up with the Microwave guide system. It's amazing feeling the difference. Check this out

[www.youtube.com]

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Super Tight Lines......Don

I can vouch that the microwave challenge sells rods and a lot of rods my prostaff guys spend most every weekend demonstrating thier microwave rods and the sales results are outstanding. Great product love em.

Cheers

Mark Newcombe
Old Bar NSW
Australia
markscustomfishing.com
American Tackle Pro-Staff

What part is incredible? I believed everything. Am I too gullible?

[rodbuilding.org]