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ABRA Advertising
Posted by:
Anonymous User
(Moderator)
Date: October 26, 2005 10:54AM
For those of you who have not seen it, the American Bamboo Rodmakers Association has unveiled their new advertising campaign and their first ad is slated to be published in the Jan/Feb 1006 issue of Fly Rod & Reel Magazine. You can see it here:
[www.goabra.org] The idea of collective advertising on behalf of a group endeavor is not new - TackleWorks.Org does this same thing, but on a smaller scale. (Tackleworks is not subsidized by the rod building industry and relies soley on listing fees to buy advertising.) But this is the first time such a large scale collective advertising campaign has been attempted. It will be interesting to see the results they get. I certainly wish them the best of luck and expect them to reap substantial benefits from their efforts. They're definitely on the right track. ................ Sorry, only registered users may post in this forum.
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