The biggest business in the U.S.A. dollar-wise? Advertising! Why? It sells hopes and dreams. For example: "The power of this rod produces long [or smooth, or effortless] casts." What else could power do, especially the gobs of power in certain, $pecific rods? NOT stiffness, though. For some strange reason the rods with the greatest stiffness are universally despised by novice fly casters, even though these rods have the most power. Check and see.

PING!!!!!!!.................................

The 10 Biggest Industries by Revenue in the US
Industry Revenue for 2022
1.
Drug, Cosmetic & Toiletry Wholesaling in the US
$1.169.0B
2.
Pharmaceuticals Wholesaling
$1.102.6B
3.
New Car Dealers in the US
$1.048.1B
4.
Health & Medical Insurance in the US
$1.043.6B
5.
Hospitals in the US
$981.0B
6.
Life Insurance & Annuities in the US
$886.7B
7.
Commercial Banking in the US
$838.4B
8.
Public Schools in the US
$791.0B
9.
Supermarkets & Grocery Stores in the US
$756.6B
10.
Property, Casualty and Direct Insurance in the US
$751.9B

Advertising is about $280 billion. The top 4 above are over a trillion.

Pong!!!!!!!!!..............

Robert, You beat me to it.

EXCELLENT!

Each of the "industries" you list has an advertising budget, and for most of those you listed you will find that advertising is the biggest expense in their budget. The cost of advertising high-end fishing tackle is greater than the cost of materials and labor to produce it. I would wager the the top 4 product industries above have a budget which shows "advertising" as its largest single expense. Of course, this is not true for the service industries you listed. You would have to be ignorant or devious to equate services and products

No, PHil, all the advertising that is in their budget is counted in the advertising industry number. You said advertising was the biggest business in the USA dollar wise.
You make a lot of statements for which you have no data. Many, like this one, are wrong. Then you whine when you don't get the data from others. And you don't look for the data; you ask others to find it for you.

What exactly is the "advertising industry number" you base your argument upon ? Please explain and give an example. I have no idea what you are referring to?

[www.statista.com]

There are a lot of things you don't understand, or pretend to not understand. I think the latter.



Edited 1 time(s). Last edit at 08/16/2022 04:51PM by Michael Danek.

So this topic is now six weeks old and has devolved into a discussion on advertising by the same few people (no offense intended to them) and with the new format manages to stay at the top of the page. Maybe a private messaging system could be added here so that the non rodbuilding stuff doesn't take front and center for weeks on end. Just a suggestion.

I like the new format. Keeps the active stuff visible.

For the record, I built my first rod in about 1956, so I think I am a rodbuilder. I agree that this string has deviated from its initial question. I'll try to ignore, but it's tough.

Eventually people start tuning out when the "active stuff" is just a beating and re-beating of an already dead horse by just a few people for weeks on end.

It's pretty easy to avoid the strings that have gone into beating and re-beating. They are right at the top.

That's the problem. How does a sponsor like American Tackle feel when they put up a post and see it pushed down the page in favor of an old topic that only three or four people want to continue with? I am not upset or anything but every forum that used this bump up feature went by the wayside while this one flourished. Some times it is better not to mess with success. But it will be what it will be.

Mike Ballard Wrote:
-------------------------------------------------------
> Eventually people start tuning out when the
> "active stuff" is just a beating and re-beating of
> an already dead horse by just a few people for
> weeks on end.

We have a term for that in the tech world: MEGO.
My Eyes Glaze Over.

If the sponsor's post has interest and generates responses, it will be at the top. How do you know only three or four people are interested? This string has had 3400 views. All by 3 or 4 people?

I know that some posters are just same old same old. And I will try to ignore. But when I see @#$%&, my @#$%& detector goes off, and it's hard not to respond. I'll try harder.



Edited 1 time(s). Last edit at 08/16/2022 08:05PM by Michael Danek.

Look at the names that are responding. The same few people. The idea that dozens and dozens of others are hanging on each new response and running to read the latest come-back is doubtful. It has become a chat room for just a few guys, that's all.

I know what you mean about the soulful @#$%& but sometimes the best way to end that is just to not respond.

The longer a fishing rod the more the mechanical advantage, producing greater rod speed at the rod tip. The more flexible the rod the shorter it's effective length, reducing the speed of the rod tip and shortening the cast. These facts have been widely known and accepted for thousands of years. The ERN proves it.

Game on

PING...........

The original post on this thread was about ERN's - a static measurement. Fishing and casting are dynamic, not static, subjects. Is it any surprise that discussions of what happens with rods on benches conflict with discussions of what happens with rods while fishing?